Now we know what the managing director of the Boston Globe does: She enlists Harvard, MIT, and Massachusetts General Hospital, and together they launch a week-long festival celebrating innovation. Called HUBweek, the festival is slated to kick off October 3 next year.
Linda Pizzuti Henry, the Globe’s managing director and the wife of Globe owner and publisher John Henry, is the driving force behind HUBweek, so it’s no surprise that the newspaper gives the festival a huge push with a front-page story and a lengthy editorial.
The festival sounds intriguing, a sort of Ideas Boston on steroids. It’s an attempt to create Boston’s version of Austin’s South by Southwest and Miami’s Art Basel, to showcase for a broader audience the innovation that is going on in and around Greater Boston every day. As the Globe’s editorial says, “To compete on a global scale, Bostonians need to claim their place in the global conversation.”
The four sponsors clearly have the chops to pull something like this off, and hats off to Pizzuti Henry for thinking big. One example: holding a “master class” for as many as 37,000 people at Fenway Park, which John Henry also owns.
Turning Fenway into a giant classroom is not without its risks, however. What happens when the “students” start doing the wave, tossing around a beach ball, or singing Sweet Caroline? And what does an October innovation festival mean for the Red Sox? The Sox play in Cleveland October 3, but then it’s time for the playoffs. Is Boston big enough for two fall classics?
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