Globe hires chief growth officer
Tim Marken to sell ideas not advertising
THE BOSTON GLOBE announced on Thursday that it has hired Tim Marken as its chief growth officer, a new position that reflects what appears to be a different approach to the sale of advertising.
Globe CEO Mike Sheehan said in an email to staff that Merken will oversee “the transition of a sales organization from one that sells advertising to one that sells ideas. Companies and brands are looking for longer-term, cross-platform sponsorships adjacent to our ever-improving content, and that’s dramatically changing the manner with which we go to market, as a partner creating business solutions instead of a vendor selling advertising inventory. This will mean a material restructuring of our sales effort.”
Marken replaces Jason Kissell, the former vice president of advertising, who left the Globe earlier this year.