Baker shows a Republican can do well in cities

Courting urban leaders, voters was a strategy that paid off

ON HIS WAY to a landslide victory this week, Charlie Baker did something unusual for a Republican these days. He won urban areas, pulling 55 percent in the state’s 20 largest cities and towns, according to unofficial returns from the AP.

This is not normal fare for our politics here in Massachusetts, or really anywhere these days. Nationally, Republicans earned just 29 percent of the vote in urban areas last week, according to exit polls from Fox News and the AP. Democrats typically need to maintain enormous margins in cities to offset losses elsewhere in more rural areas.

You can’t win most urban areas without a diverse coalition, an impossible task for most Republicans these days. Black and Latino voters, in particular, have rejected most Republican candidates in overwhelming numbers in recent elections. In 2016, President Trump earned just 8 percent support among black voters, and 28 percent among Latinos. This year, Republicans nationally earned similar shares, reflecting the deep polarization of our politics along racial lines.

Baker’s performance in cities was no accident. Courting urban leaders and voters was a major part of his campaign strategy in 2014, and he’s kept at it since his election. His administration’s economic development policy lavished attention and funding on cities, particular cities outside of the greater Boston area. The administration followed through on a 2014 campaign promise and created a grant program focused on urban neighborhoods.  Holyoke benefited from infrastructure and economic developments grants. The administration launched a task force to revitalize Lynn. Lowell and Worcester benefited from research and manufacturing grants.

Baker himself cited his administration’s work in cities as a reason for his success there. “People have seen a lot of us on the ground in their communities and they’ve seen our cabinet in their communities,” he said at a press conference the day after the election in response to a question about his nearly winning Boston and Lawrence. “We’re not strangers to Lawrence. We’re not strangers to Boston. We’re not strangers to Springfield or Worcester or Pittsfield or Fall River and New Bedford and a whole bunch of other communities where the voters were kind enough to turn out on our behalf.”

These urban initiatives helped Baker develop relationships with the mayors and other political leaders in these cities. Alex Morse, Holyoke’s young mayor, testified alongside Baker in support of his economic development bill. Twenty-two mayors endorsed Baker’s reelection bid, including 10 Democrats. Lawrence Mayor Dan Rivera even was featured in Baker campaign TV ads, and Baker came within 60 votes of winning the heavily Latino city.

These programs were part of policies designed to expand economic growth beyond Boston. But these election results suggest they had a political benefit as well. In 2018, Baker went from stemming the blue tide in these cities to swamping them with his own votes. Baker won many of these cities outright, some by double digits.

The warning signs were evident in the primary, when more than 20 percent of Democratic primary voters blanked the governor’s race. Democratic voters came to choose candidates for other races, but showed little interest in replacing Baker. The 22 cities whose mayors endorsed Baker over Gonzalez had an above-average rate of blanked ballots. By campaigning and governing in cities that another Republican might have overlooked, Baker effectively cut off support for a Democratic challenge before the campaign even got underway.

It showed up in the vote totals. In the Democratic powerhouse of Boston, where Mayor Marty Walsh has worked closely with Baker during his first term, the governor and Gonzalez were within a point of one another. In many of the other smaller cities dotting the state, Baker ran up lopsided wins.

Meet the Author

Rich Parr

Research Director, The MassINC Polling Group

About Rich Parr

Richard Parr is Research Director with The MassINC Polling Group. Rich contributes a deep familiarity with Massachusetts policies, politics and media, as well as a background in public policy and media.

Since joining MPG in 2013, Rich has taken primary responsibility for data processing and contributes to survey and sample design. He uses his background in policy and media to craft and edit analysis memos and reports attuned to the political context and salient issues. Rich oversaw data visualization and mapping for WBUR’s Poll Vault during the 2014 election cycle, and co-authored and edited several piece for the site.

Prior to joining MPG, Rich was Policy Director at A Better City, a nonprofit representing Boston-area businesses and institutions on transportation, land development and the environment. In that role Rich became a recognized expert on transportation finance and helped organize a statewide coalition which succeeded in elevating transportation to a top legislative priority. He launched and edited ABC’s blog and oversaw its social media presence. Rich continues to work on transportation projects in his spare time and for MassINC, MPG’s parent think-tank. He is a member of the Metropolitan Area Planning Council’s Legislative Committee and the Boston Bikes Advisory Group, for which MPG has conducted pro-bono analysis.

Before joining ABC, Rich produced web content for the award-winning PBS documentary series FRONTLINE. He has also worked in new media for political campaigns and in media operations for the 2004 Democratic National Convention in Boston. Rich holds a Bachelor’s degree in Literature from Harvard College.

About Rich Parr

Richard Parr is Research Director with The MassINC Polling Group. Rich contributes a deep familiarity with Massachusetts policies, politics and media, as well as a background in public policy and media.

Since joining MPG in 2013, Rich has taken primary responsibility for data processing and contributes to survey and sample design. He uses his background in policy and media to craft and edit analysis memos and reports attuned to the political context and salient issues. Rich oversaw data visualization and mapping for WBUR’s Poll Vault during the 2014 election cycle, and co-authored and edited several piece for the site.

Prior to joining MPG, Rich was Policy Director at A Better City, a nonprofit representing Boston-area businesses and institutions on transportation, land development and the environment. In that role Rich became a recognized expert on transportation finance and helped organize a statewide coalition which succeeded in elevating transportation to a top legislative priority. He launched and edited ABC’s blog and oversaw its social media presence. Rich continues to work on transportation projects in his spare time and for MassINC, MPG’s parent think-tank. He is a member of the Metropolitan Area Planning Council’s Legislative Committee and the Boston Bikes Advisory Group, for which MPG has conducted pro-bono analysis.

Before joining ABC, Rich produced web content for the award-winning PBS documentary series FRONTLINE. He has also worked in new media for political campaigns and in media operations for the 2004 Democratic National Convention in Boston. Rich holds a Bachelor’s degree in Literature from Harvard College.

Meet the Author

Steve Koczela

President, MassINC Polling Group

About Steve Koczela

Steve Koczela is the President of The MassINC Polling Group, where he has grown the organization from its infancy to a nationally known and respected polling provider. During the 2014 election cycle, MPG conducted election polling for WBUR, the continuation of a three-year partnership. Koczela again led the endeavor, producing polls which came within one point of the margin in both the Massachusetts gubernatorial and U.S. Senate Elections. He was also lead writer for Poll Vault, WBUR’s political reporting section during the 2014 Election Cycle.

He has led survey research programs for the U.S. Department of State in Iraq, in key states for President Barack Obama’s 2008 campaign, and has conducted surveys and polls on behalf of many private corporations. Koczela brings a deep understanding of the foundations of public opinion and a wide ranging methodological expertise. He earned U.S. Department of State recognition for his leading edge work on sample evaluation in post conflict areas using geospatial systems.

Koczela is frequent guest on WBUR as well as many other news and talk programs in Massachusetts and elsewhere. His polling analysis is often cited in local, state, and national media outlets. He currently serves as President of the New England Chapter of the American Association for Public Opinion Research (NEAAPOR). Koczela holds a Master’s degree in Marketing Research from the University of Wisconsin and is a veteran of the war in Iraq.

About Steve Koczela

Steve Koczela is the President of The MassINC Polling Group, where he has grown the organization from its infancy to a nationally known and respected polling provider. During the 2014 election cycle, MPG conducted election polling for WBUR, the continuation of a three-year partnership. Koczela again led the endeavor, producing polls which came within one point of the margin in both the Massachusetts gubernatorial and U.S. Senate Elections. He was also lead writer for Poll Vault, WBUR’s political reporting section during the 2014 Election Cycle.

He has led survey research programs for the U.S. Department of State in Iraq, in key states for President Barack Obama’s 2008 campaign, and has conducted surveys and polls on behalf of many private corporations. Koczela brings a deep understanding of the foundations of public opinion and a wide ranging methodological expertise. He earned U.S. Department of State recognition for his leading edge work on sample evaluation in post conflict areas using geospatial systems.

Koczela is frequent guest on WBUR as well as many other news and talk programs in Massachusetts and elsewhere. His polling analysis is often cited in local, state, and national media outlets. He currently serves as President of the New England Chapter of the American Association for Public Opinion Research (NEAAPOR). Koczela holds a Master’s degree in Marketing Research from the University of Wisconsin and is a veteran of the war in Iraq.

In Baker’s case, familiarity with these Democratic strongholds bred Republican votes. It’s a lesson Democrats would do well to learn if they want to end their gubernatorial drought.

Rich Parr is the research director and Steve Koczela is the president of the MassINC Polling Group, a subsidiary of MassINC, which publishes CommonWealth.