Eat your greens
The latest gamble by one of the country’s most successful, but aging, state lotteries is to use lifetime payouts to attract a new breed of bettors. While the Lottery has had select games that have had lifetime grand prizes, the newest approach is a family of instant tickets ranging from $1 to $10 paying off with up to $5,000 a week for life.
The big daddy of this new family is an all-New England game that promises $1,000 a day for the rest of your life. “It’s a concept that really resonates in the market,” says Lottery spokeswoman Beth Bresnahan.The first drawing in the New England game, on March 15, produced a winner from Hanover. Paul Sternburg, the executive director of the Lottery, says ticket sales were brisk but not necessarily big enough to cover 39-year-old Bruce Campbell, who could conceivably collect daily payments for 40 years or more. Sternburg says research indicates sales over time will more than cover those weeks where sales lag in the week where there is a winner.
Live long and prosper.