One on One with George Regan

‘If you’ve got a mouth, use it,’ says PR poobah

Photograph by Frank Curran

The scene: The Union Wharf office of George Regan, the president of Regan Communications Group and long-ago press secretary to former mayor Kevin White. His dog, Brother Bailey, named after former Boston Globe columnist Steve Bailey, is up on the table in one corner and 400 pictures, most of them of Regan alongside friends and famous people, cover every inch of every wall.

Where do you get your news? I get up around 5, take the dogs out, then I check TV and radio, the Globe, the Herald, the Wall Street Journal, the New York Times, the New York Post, the Daily News, and sometimes the Miami Herald.

How do you take your news, electronically or in print? I read everything in hard copies. I’m looking for potential new business. If someone’s got a problem, let’s go for it.

Fewer and fewer people are consuming news the way you do. Is that good or bad for someone in your business, whose job is influencing how events are covered? Internally, I go crazy. Everything is so immediate now. It’s whatever you get in a headline on social media. But it could be good for us. Absolutely. The danger is if there’s a bad headline, we’re screwed, dead on arrival.

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Your company does public relations, government relations, media training, marketing, and video production. What is it you specialize in? I’m a really good strategist. I learned that from Kevin White. You don’t really learn that at BU or Suffolk. I excel at dealing with crises and problem-solving. Restaurant openings are not really my thing.

Speaking of crisis management, you’ve got one on your hands with your fight with Suffolk University President Margaret McKenna. Where does that stand?  It’s still ongoing. We’re only in the sixth inning.

Will you win? It’s not about winning. It’s saving the school. They made a horrible decision. Marty Meehan was their choice to lead Suffolk and three days before the announcement, UMass came roaring in the door and he took that job. The air was out of the balloon of the trustees and they really didn’t have the stomach for another search. They talked to Korn Ferry, the headhunter, who said there’s no one else out there. The only one that’s been vetted is Margaret McKenna. So they held their noses and went with Margaret McKenna. There’s a lesson in that. They paid a price and the school has paid a price.

Just when things seemed to be quieting down, your lawyer sent a demand letter to McKenna and Suffolk’s executive board alleging, among other things, that the school illegally broke its contract with your firm. Was it wise to keep the dispute going? I owe that school and that woman has no right being the leader. That’s why I took a very public stand. I learned that from Kevin. If you’ve got a mouth, use it. It gets me in trouble, too.

Did you release the demand letter to the press? No, I did not.

Did McKenna release it? I don’t know this for a fact, but I’m told she released it. [Suffolk’s spokesman says the school did not release the letter].

If she released the letter, what does that tell you? That she’s pretty good. She gets it. She’s a tough lady.

Her PR person, Greg Gatlin, used to work for you, right? Yes. Sometimes people forget where they came from. I think he thinks he came over on the Mayflower and had a window seat.

But isn’t he just doing his job now that he’s working for McKenna? Yeah, it’s fine, but I’m a little disappointed in him. That’s Greg. I don’t lose any sleep over it.

You said the last time you met McKenna in person was just before Christmas at Davio’s, where you and your staff presented your PR plan for the coming year to McKenna and John Nucci, the senior vice president for external affairs at Suffolk. What happened at that dinner? She basically said at that dinner, do you want to be on my team or Drew’s team? [Drew is Suffolk board chairman Andrew Meyer.] She thought I was the vehicle to get rid of him. She knew that I knew Drew very well.

Why do you think she wanted Meyer gone? She wants to get rid of him because he has a strong voice, too.

How did you respond? I told her she was delusional to think we’d get involved. When you’re the president by default, you have to understand that. She knew at that point where our allegiance was. She saw it as either her or him. It had nothing to do with the school. It was all about her.

Meet the Author

Bruce Mohl

Editor, CommonWealth

About Bruce Mohl

Bruce Mohl is the editor of CommonWealth magazine. Bruce came to CommonWealth from the Boston Globe, where he spent nearly 30 years in a wide variety of positions covering business and politics. He covered the Massachusetts State House and served as the Globe’s State House bureau chief in the late 1980s. He also reported for the Globe’s Spotlight Team, winning a Loeb award in 1992 for coverage of conflicts of interest in the state’s pension system. He served as the Globe’s political editor in 1994 and went on to cover consumer issues for the newspaper. At CommonWealth, Bruce helped launch the magazine’s website and has written about a wide range of issues with a special focus on politics, tax policy, energy, and gambling. Bruce is a graduate of Ohio Wesleyan University and the Fletcher School of Law and Diplomacy at Tufts University. He lives in Dorchester.

About Bruce Mohl

Bruce Mohl is the editor of CommonWealth magazine. Bruce came to CommonWealth from the Boston Globe, where he spent nearly 30 years in a wide variety of positions covering business and politics. He covered the Massachusetts State House and served as the Globe’s State House bureau chief in the late 1980s. He also reported for the Globe’s Spotlight Team, winning a Loeb award in 1992 for coverage of conflicts of interest in the state’s pension system. He served as the Globe’s political editor in 1994 and went on to cover consumer issues for the newspaper. At CommonWealth, Bruce helped launch the magazine’s website and has written about a wide range of issues with a special focus on politics, tax policy, energy, and gambling. Bruce is a graduate of Ohio Wesleyan University and the Fletcher School of Law and Diplomacy at Tufts University. He lives in Dorchester.

Was there any followup to that meeting? I got a call from Nucci. He said Carol Streit, who is McKenna’s chief of staff and has a personal relationship with her, had asked him to call me and get me to revisit the Drew issue, to get him to step down from the board. I told John absolutely not, it’s not going to happen.

How do you think this will end? I don’t know what’s going to happen. She’s made a lot of enemies unnecessarily. The board really wanted this to work. They really did. I remember the day after the announcement [of McKenna’s appointment], Drew called me and said the press was good, I can get back to work now. The second day she’s pulling down pictures of trustees at the law school. The second day.