A correction has been made to this story. ROBERT KRAFT’S BFFs are rallying around him as part of what appears to be a well-orchestrated campaign to resurrect his image in the wake of criminal charges filed against him for twice soliciting prostitution at a massage parlor in Jupiter, Florida. (The original version of this story incorrectly […]
George Regan
Kraft’s buddies rally around him
Robert Kraft’s BFFs are rallying around him as part of what appears to be a well-orchestrated campaign to resurrect his image in the wake of his arrest for twice soliciting prostitution at a massage parlor in Jupiter, Florida. The big news over the weekend was Kraft’s apology, where he said he was “truly sorry” without […]
Regan’s greatest show
There is a principle of public relations thinking that you want to maximize positive exposure for a client and minimize negative coverage. Then there is the old adage, which had more currency in the early days of PR, that it doesn’t matter what is said about you as long they spell your name right. Put […]