T launches PR offensive on repair work
Poftak stars in video; ads run in 3 newspapers
AS PART OF A BROADER EFFORT to explain what the MBTA is doing to improve service, the transit authority ran full-page ads in the Boston Globe, Boston Herald, and Metro on Monday.
The ads, entitled “A progress report for October,” detail improvements being made on the subway, bus, and commuter rail systems. The ads, which are scheduled to run on a monthly basis, coincide with updates being provided on the MBTA’s 618 in-station digital displays, and a new, 3-minute video shot with General Manager Steve Poftak explaining the work that is going on.
“I want to especially thank our customers for their patience during this,” Poftak says inside a station, holding a hard hat and wearing a safety vest. “I know these diversions are tough. I know it takes extra time. But we really appreciate them hanging in there with us as we build a better T.”
Poftak outlines the work going on and the T’s plan to spend $8.2 billion over the next five years deploying new trains, adding new track, and refreshing stations. “We’re making a better MBTA for our customers,” Poftak said.
Pesaturo said the T has traditionally spent very little on media. According to data from 2018, the T spent $156,240 on media, while the Metropolitan Transit Authority in New York City spent $880,364 and the Washington Metro Area Transit Authority spent $1,459,516.